Welcome to Creelman Research

Creelman Research provides writing, research, analysis and commentary on human capital management.


  • Insightful commentary on HR issues including white papers, webinars and podcasts
  • Over the next decade we hope to jump start the reporting of useful information on human capital intangibles to the Board and financial markets.

    This work is done in collaboration with Dr. Dave Ulrich and Norm Smallwood at RBL Inc.. Some of the critical research that moved this from theory to practice can be found in the report What the Fortune 100 Tells Wall Street About Human Capital.

    If you are the CFO or a senior HR leader of a public company of more than 1000 employees you should look to institutionalize the reporting of human capital metrics.

  • See the widespread adoption of the Coaching Ourselves approach to management. This work is done in collaboration with Dr. Henry Mintzberg.

Email dcreelman@creelmanresearch.com.

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"I have worked with David Creelman over the years and have found him to be extremely erudite and well-informed about human resource and management issue while at the same time being able to communicate effectively with all audiences. His thinking about HR is among the most sophisticated and thought-provoking I have ever seen."

Dr. Jeffrey Pfeffer
Stanford University